Why People Give

Wednesday, July 18, 2007

How to add your badge to MySpace

The website code from the confirmation email should be what you will need in order to display your badge anywhere online. As you may know, MySpace has some new restrictions on linking and as a result we had to generate a specific set of code in order to get your badge to display there. All you need to do is use the second set of code in one of their fields and your badge will display.

Here's what you need to do:

1. Copy the code directly from the email or from the last page of the badge creation process.

2. Go to MySpace.com and login to your profile. Click on Edit Profile and decide which one of the fields you would like to add your charity badge.

3. Paste the charity badge code into the field where you want it display and be sure to give it some introduction text so that people know to support your cause and that you can get $10,000 from Hanes with their help.

4. Save all changes and your badge will appear on your page

5. All donations made through the badge will be tracked in real-time. If you have friends who like the same cause or want to help you they can grab the code to add to their MySpace page or any other website by clicking on the tab that says "Share".

Please note: because of the third party linking restrictions; the donate button and the link on the bottom of the badge are the only links that will work. The video link if you added it will not show up. Keep in mind you can also link to your badge from MySpace.

How to add your badge to Facebook

With the website code in your confirmation email you should be able to display your badge anywhere online. Below are step-by-step instructions for adding your badge specifically to Facebook because it requires a specific application. The application is not perfect, but it does allow you to display your badge and raise money for your charity. We are working on an application that will make this more seamless in the near future.


1. Install Flash Play
The first thing you need to do once you are logged is search for "Flash Play". Select the Flash Play application from the results then click ‘Add Application’. Now that the application is part of your profile, you can add your charity badge.

2. Install Your Charity Badge
From your Facebook page, Go to your ‘Applications’ and click on ‘Flash Play’. Enter the following:

a. Title: Enter 'My Charity Badge', 'Help me get $10,000!' or whatever you want to call your badge
-->My Charity Badge

b. Full Url to flash: Enter the URL exactly as listed below

c. Image URL: You can skip this

d. Fashvars: This is the unique number for your badge; enter it in the exact format as noted below (case sensitive), but use the badge ID from your badge which is at the end URL that says "Link to this badge". If the link to your badge is 'www.networkforgood.org/pca/Badge.aspx?badgeId=105949' you would enter 'BadgeId=105949'.

NOTE: its easiest in going to the next fields to use the tab button

e. Width: 160 and Height: 475

f. Click “Add to Profile” and you are done.

3. You should be all set; here's an example of how a page looks with a badge added. You do need to click play where it is placed in order to display the badge.

4. All donations made through the badge will be tracked in real-time. If you have friends who like the same cause or want to help you they can grab the code to add to their Facebook page by clicking on the tab that says "Share".

Lastly, if you do have any problems with the Flash Player -- don't forget that you can always link to your badge or better yet link and image to your badge.

Get the Hanes T-shirt

You can become a celebrity for your cause and wear this T-shirt that Kevin has on:

If you create a charity badge on or after July 19th and get six people to donate to the charity on your badge, Kevin Bacon and Hanes will send you an official Six Degrees T-shirt to thank you. We will contact you by email within two weeks of your hitting the six-donation mark to give you details on how to obtain the shirt. You can also purchase the special limited edition SixDegrees.org T-shirt at Hanes.com

Monday, July 16, 2007

How to build a successful charity badge for your organization

1. Build a Great Badge.

The best badges have a touching photo, a compelling and tangible reason to give, and a clear call to action. Use the limited space on the badge to make a strong, authentic appeal rather than simply cutting and pasting a boilerplate mission statement. The badge can be created by you and your organization, or you can ask a highly involved donor or board member to be the voice of the badge, with their thoughts on why people should support your nonprofit. Link to compelling video or online slide shows if you have them.

2. Donate to Your Own Badge.

People like to feel they are part of a larger effort. It’s not inspiring to see zero donations on a badge, so donate to your own badge to get fundraising momentum started for your cause.

3. Post the Badge on Your Site, Blog(s) and All Staff Email Signatures.

Put the badge on the home page of your website. Tell people that their donations could help your nonprofit get a matching grant from Kevin Bacon and Six Degrees. Do the same on your nonprofits’ blog(s), and post an entry about your efforts that encourages people to submit comments and ideas for getting the word out. You can also put a link to the badge URL in your staff email signatures. Put a photo in the signature that is hyperlinked to the URL to grab more attention.

4. Send a Link to the Badge to People in Your Email Address Book.

Ask all staff to send the badge link to the people in their own email address books. Ask for donations and encourage these contacts to forward your email to others. Your professional and personal circle is most likely to support you.

5. Promote to Your Donor and Volunteer Lists

Email your donors and volunteers, targeting the call to action to the level of supporter they are. Ask occasional donors to simply give via the badge so your organization can receive a matching grant from Kevin Bacon. For your steadiest, most enthusiastic supporters, ask them to post the badge on their email signatures, websites or blogs and encourage them to pass it on to their own friends and family. As the grant deadline approaches, last minute reminders and appeals may be effective, especially if your organization is among the top fundraisers and close to qualifying for a grant.

6. Ask Bloggers to Join Your Cause.

Go to technorati.com and search for blogs that are focused on your issue. Tell bloggers about your campaign and ask them to post on your efforts. They have a circle of active readers who are likely to care about your campaign.

7. Take Your Cause (and Laptop) Everywhere.

Ask your closest supporters – staff, board members, friends – to bring a laptop to social events, church meetings or other gatherings when they can talk about your cause and ask people to donate on the spot. Beth did this to great success.

8. Thank People and Report Back on Progress.

Use your Donation Tracking Report (https://www.networkforgood.org/Npo/reports) to monitor donations and thank people quickly. Tell them the progress you’re making for your important cause, so they feel good about themselves and the difference you’re making together. Here's a great example of thanking donors.